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Dissertation About Information and Communications Technology | WOW Essays
We use cookies to enhance our website for you. Proceed if you agree to this policy or learn more about it. Type of paper: Dissertation. Topic: Businessdissertation on mobile communications, ServicesInformationStudyTourismdissertation on mobile communications, CustomersInternetEducation. The prevalence of Information and Communications Technology ICT facilitated the shift of operations in travel agencies from traditional to online platforms in the same way that the Internet changed how customers can access goods and services.
The Internet enables customers to gain access to online travel agencies and choose to purchase travel-related products and services online. Nevertheless, previous studies prove that online travel agencies are finding it difficult to compete with one another and the adoption of ICT as a major part of operations present other problems that set dissertation on mobile communications for the growth of online dissertation on mobile communications agencies. The widespread use of smartphones and other devices to access the Internet, however, present opportunities for travel agencies to target specific market segments.
In the research, the primary objective is to determine trends and patterns in consumption and study practices and strategies in online travel agencies in Macau to arrive at recommendations that would help these agencies thrive in a competitive environment. Data were obtained through. quantitative research and the administration of survey questionnaires among travel agencies and customers. The results of the study revealed that majority of the customer prefer to purchase travel-related products and services from traditional travel agencies, possibly because they do not own credit cards and are hesitant to use them due to security concerns.
Moreover, customers use their smartphones or access the Internet through other means to obtain travel-related information. The findings suggest that online travel agencies should capitalize on what customers find appealing about online services and look for ways to make online travel-related products and services more appealing than those offered by traditional travel agencies. The rapid development of Information and Communications Technology ICT paved the way for a series of changes in different fields and disciplines.
Many businesses sought spaces online to extend their services to foreign clients. In the travel agent sector, many travel agencies decided to create online counterparts and extend services to netizens. Dissertation on mobile communications the current conditions of the travel agent sector inform upcoming trends, studies predict that travel agencies will dominate e-tourism online, thus, increasing competition and lowering cost of services to meet the needs of mass markets around the world.
Travel agencies utilize ICT dissertation on mobile communications manage organization and perform operations. ICT also assists travel agencies in advertising and marketing. Many travel agencies create electronic brochures, which they can easily distribute through online channels such as social networking sites Papatheodorou, p.
Travel agencies also utilize ICT to conduct marketing research. ICT has made it easy for travel agencies to obtain information just be observing trends online. In social networking sites alone, dissertation on mobile communications, online travel agencies can determine the interests and preferences of specific populations in travel just by looking at audience rate and viewership of travel dissertation on mobile communications, Facebook fan pages, dissertation on mobile communications, Twitter hashtags and accounts, and online discussions.
Travel agents and agencies can perform several tasks using ICT but the most important operation they can perform with technology is online reservation, through which clients or customers could make reservation, and arrange or schedule other important parts of their travel experiences.
To deliver comprehensive services, travel agencies access various distribution systems. In transportation, travel agencies access distribution systems for air e. airline companiesland e. railway stations, rent-a-carsand water e. cruise liners travels, dissertation on mobile communications. Travel agencies also tap into distribution systems for accommodations e. hotels, motels, inns and travel or tours e. tour schedules, operators, dissertation on mobile communications, guides.
Although most travel agencies developed online portals to manage operations in cyberspace, current research studies prove that businesses fail to maximize ICT to improve the delivery of services.
One of the primary issues surrounding the failures of travel agencies is their lack of strategic vision and direction in using ICT. Moreover, the limited use of ICT also limits the capacity of travel agencies to improve management and operations, dissertation on mobile communications, consequently lowering the quality of services they offer to clients.
The heavy reliance of people on online transactions presents opportunities for travel agencies to extend their services in the virtual world. Nevertheless, offering online services similarly presents a variety of challenges. For one, travel agencies must develop strategies to compete with well-established online tourism companies such as Travelocity and Expedia.
Considering the capabilities of online tourism companies, travel agencies must learn to catch up but with a price. Aside from spending on networks and ICT infrastructure, travel agencies must also train its staff to perform their roles and responsibilities using technology, dissertation on mobile communications, spend on dissertation on mobile communications security, and integrate services to various device platforms.
ICT has undeniably changed the landscape of the travel agent sector, improving the quality, dissertation on mobile communications, reach, and delivery of services and offerings. Nevertheless, online travel agencies must handle the risks and threats of competing with established travel agencies online and investing in ICT networks and infrastructure while providing their clients access to e-tourism dissertation on mobile communications. Since the outcomes of ICT could both be positive and negative on the part of online travel agencies, the primary aim of research is to determine the impact of ICT on travel agencies and address the question of whether online travel agencies are risk takers for investing in ICT and establishing their business in the saturated virtual environment, or credit absorbers that provide customers or clients access to e-tourism services through online channels.
To narrow down the scope of research, the study will focus on Macau-based travel agencies. Data will be obtained through quantitative research. Initially, dissertation on mobile communications, data and information will be obtained from primary and secondary literature to establish the foundation of the study in the review of related literature. Consequently, dissertation on mobile communications, the quantitative research method will be employed to gather data about travel agency products and services online and the current trends in travel and tourism from physical and online travel agents and agencies based in Macau and customers.
Quantitative data will be gathered through the survey method and the participation of travel agents and customers and will be analyzed using descriptive statistics. The results of research are expected to contribute to existing literature about online travel agencies but within the context of e-tourism in Macau.
The findings will inform strategic development and decision-making in travel agencies in Macau, especially with regards to ICT use and dissertation on mobile communications in management and operations, dissertation on mobile communications. The integration of ICT to practices and strategies in travel agencies raise various issues regarding the position of travel agencies in a competitive environment and the abundance of opportunities for travel agencies to improve the quality of services and the delivery of these services to end users.
As previously discussed, the heavy reliance of customers on the Internet to conduct transactions increases the need for travel agencies to offer services online, dissertation on mobile communications. Nevertheless, integrating ICT to services presents risks for travel agencies due to the challenges and difficulties in investing or spending on ICT networks and infrastructure, training human resources to use ICT, and linking services and distribution systems online.
Despite the risks and problems linked to the integration of ICT in travel agency service delivery, ICT offers solutions and improvements for travel agencies. Aside from increasing reach to end users locally and internationally, ICT also dissertation on mobile communications travel agencies perform significant tasks and operations online, implement advertising and marketing strategies, and conduct research to inform decision-making and strategic development.
The gap in implementation, however, is influenced by the manner in which travel agencies utilize technology. Some travel agencies use ICT to perform operations efficiently by increasing direct communication with clients or accessing a variety of distribution systems, while others fail to realize the full potential of ICT in management and operations, consequently placing their business at risk for failure.
Decision-making in online travel agencies is also heavily influenced by the interests and preferences of customers. If, dissertation on mobile communications, for instance, customers prefer to travel by air, then travel agencies must have access to distribution systems in airline companies.
If majority of customers want to travel to Europe, then travel agencies must link services to local tour operators and guides in European countries, dissertation on mobile communications.
The type and scope of services, therefore, dissertation on mobile communications, should be fashioned after customer needs and demands. In conducting the study, dissertation on mobile communications, the researcher aims to address the aforementioned problems by studying the case of travel agencies in Macau to determine how ICT changes or transforms the type, quality, and delivery of services. In doing so, the research study could also be used to determine how travel agencies in Macau use ICT in management and operations, and whether ICT improved the quality and delivery of services to clients or end users.
To extend the scope of the study, research will also be conducted to determine the preferences and interests of customers, dissertation on mobile communications, not only in travel but also in the use of ICT to access services offered by travel agencies. The primary aim in conducting research is to determine the impact of ICT on travel agencies through the exploration of current practices and strategies in Macau-based travel agencies.
The research study also aims to address the following research objectives:. Primarily, the research findings will provide information about the current conditions of travel agencies in Macau. By comparing the features of offline and online travel agencies in Macau, the research study would highlight the advantages and disadvantages of both service delivery platforms.
Moreover, doing so would introduce the benefits and contributions of ICT on the delivery of services among travel agencies. Data and findings linked to these types of information would inform travel agencies in Macau, especially in deciding or choosing to use ICT or not.
The data and findings will also contribute to existing literature, which travel agencies in Macau and around the world could use to determine if they could integrate ICT in their business model and if they can take advantage of ICT to improve their services. The research findings will also help travel agencies avoid the risks and threats in adopting ICT and compete with other online travel agencies.
As previously discussed, one of the problems associated with the use of ICT in travel agencies is the lack of strategic direction to realize its full potential. Studying how Macau-based travel agencies use ICT in management and operations could provide information about best practices in running online travel agencies. The examples gleaned from practices, approaches, and strategies of travel agencies in Macau could be used to create or develop a system of integration and implementation that travel agencies in other countries could adopt to realize the full potential and take advantage of the benefits and contributions of ICT in the travel agent and e-tourism sector.
The research findings could also inform travel agencies about the proper integration of ICT in their business model, and organization of management, services, and operations in a way that would cultivate operational dissertation on mobile communications and positive outcomes.
Customers will also participate in the study. Through survey questionnaires, customers will be asked to provide information about their interests and preferences, specifically their preferred mode of arranging and scheduling transactions, device and software platforms, network and technology needs and demands, and the rate or frequency of technology use. The information obtained from customers will be used to determine what online travel agencies in Macau should offer to target market segments.
The responses of customers would also provide information about the current conditions of traveling and tourism and how these trends would shape the future of offline and online travel agencies.
ICT has significantly changed the business landscape for travel agencies. By integrating ICT to business processes and operations, travel agencies could optimize services and extend their reach to end users locally and internationally. ICT also allows travel agencies to fulfill tasks dissertation on mobile communications operations, advertise and market to target segments, and conduct research. Nevertheless, travel agencies could also be taking risks in adopting ICT, especially because of the challenges associated to investing in ICT networks and infrastructure and the dissertation on mobile communications that would arise from improper and disorganized implementation.
Through the research study, we could determine how travel agencies could obtain the benefits and contributions of ICT while preventing known risks and threats. Quantitative research will be employed to obtain data from travel agencies or agents, and customers. The findings are expected to inform decision-making in travel agencies and management of online travel agencies. In Chapter 2, the information, issues, and problems previously discussed will be explored further through a thorough discussion of existing literature about the topic.
In Chapter 3, the research methodology and design will be discussed in detail. Chapter 4 will constitute the data that will be obtained through research and the findings as results of analysis. In Chapter 5, the conclusions and recommendations of online travel agencies in Macau and other dissertation on mobile communications of the world will be discussed. The review of related literature constitutes the foundation of the research. The literature review is an in depth assessment and analysis of existing literature — primary or secondary — that say something about the research topic.
Moreover, existing literature provides significant data about theories, models, and concepts that would aid in constructing the research and later on, in interpreting data that will be gathered through the planned research methods. In a way, the review of related literature establishes the framework of research by offering opportunities to identify parts of literature that can support research, the gaps in literature, and parts of the research that can fill in these gaps.
The discussion in the literature review will also contribute to the fulfillment of some research objectives including: The aforementioned research questions will be addressed throughout the literature review. The following literature review will cover all the concepts in the research — the conceptual framework of the study, dissertation on mobile communications, the role or function of travel agencies, the difference between offline and online travel agencies, Information and Communications Technology ICTthe impact of ICT on the travel and tourism industry, and how the interests and preferences of consumers nowadays influence the decision of travel agencies to adopt ICT.
ICT contributes to changes to a variety of fields, from business to communication, education to health, and in this case, travel and tourism.
How does your mobile phone work? - ICT #1
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