Phd thesis on consumer buying behaviour

Phd thesis on consumer buying behaviour

This paper is focused on the study of different dimensions of online and offline consumer buying behavior with the help of systematic review of literature. Objectives: 1. To understand basic concept of consumer behavior in online and offline buying 2. To find out the factors affecting on the online and offline consumer buying behavior Oct 24,  · Cryptocurrency supports financial transactions on an electronic platform, without an intermediary like a bank or other legislative bodies. However, the use of cryptocurrencies, like Bitcoin, Litcoin and Ethereum has increased considerably in a short time, therefore the pertinent step is for financial markets to adapt and integrate the two systems Oct 29,  · (). Online shopping: Factors that affect consumer purchasing behaviour. Cogent Business & Management: Vol. 5, No. 1,

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Download Free PDF. Research journal. Download PDF Download Full PDF Package This paper. A short summary of this paper. Vivek S. Kanade, 2Dr. Preeti M. Kulkarni 1 Assistant Professor 2Director Department of Management 1 Department of BBA, K. College Nashik, India, phd thesis on consumer buying behaviour, 2Dr.

In this rapidly changing business environment where communication technology, media has change the way to interact with consumers and persuade them to change their choices. Many researchers have been made various studies on the online and offline consumer buying behavior and find out the factors influencing consumer buying phd thesis on consumer buying behaviour. The purpose of this paper is to provide analytical and comprehensive review of extensive literature of previous studies.

Key Words: Consumer buying behavior, online consumer buying behavior, offline consumer buying behavior. Introduction This chapter aims to provide reviews of literature related to the study have been presented.

The literature review analyses, describe, evaluate phd thesis on consumer buying behaviour summarize which are previously carried out in the field of offline and online consumer behavior in retailing. It provides the basic understanding of factors influencing decision making process of consumer in online and offline buying as well as it provide research gap and direction to the study.

A systematic study of literature review is helpful in developing clear focus and directive study. Consumer behavior is the understanding of fundamental concepts of how and why consumers behave in a particular way while online and offline shopping. This paper is focused on the study of different dimensions of online and offline consumer buying behavior with the help of systematic review of literature. Objectives: 1. To understand basic concept of consumer behavior in online and offline buying 2.

To find out the factors affecting on the online and offline consumer buying behavior. Research Methodology: This is a phd thesis on consumer buying behaviour paper. Thus descriptive research is conducted where 9 doctorial thesis and 64 research papers and articles have been studied.

It provide classification of research papers and articles on the basis of key factors, statistical tools used, number of respondents, journal wise and year wise frequency distribution. Systematic Review of Literature: In this paper research articles, research papers and doctorial thesis are extracted from the resources like, Google scholar, Shodhaganga, Research gate, inflibnet. Doctorial thesis since and research paper since were taken to provide systematic Review of literature on offline and online consumer buying behavior.

This paper includes the findings and methodologies used in 9 doctorial thesis and 64 research papers. The following table represents an outline of various research studies conducted to analyze the offline and online consumer behavior. Table No, phd thesis on consumer buying behaviour. org E-ISSNphd thesis on consumer buying behaviour, P- ISSN Source: Authors Compilation Researcher Ph.

org E-ISSNP- ISSN Researcher Factors to be studied Table No. Shalini Perceives risk, product quality, non delivery, economic risk, return policy ease of use, web factors are studied in general.

All the factors are not necessarily influencing for different product categories. Yogesh Uttam Age, Education, income, Qualification, Gender, preference, purchase frequency, Gaikwad motives, Source of information, selection factors, influencing factors, Expectation, mode of payment.

This study was focus only on the consumer behavior toward organized retail. Shipmi Sidhharth Study is limited for male consumer buying behavior of cosmetics products. The study has not focused on a particular segment of product Tanvi Patiyal This study is focus on various influence of factor like media, demography, privacy, recommendation on the youth with respect to online shopping in general.

Shivkumar Perceived Risk, Customer Trust, Web site Trust, and Fashion Innovativeness. Masanappa Belli The study focus only on online consumer buying behavior of Apparels S.

In these three thesis only one researcher has studied keeping a particular product in focus and analyses the factors influencing on male gender. Remaining researcher studied the influence of different factors like Demographic, Psychographic, Social, Technical, Economical, and Cultural on the buyer behavior. Another research had focused on the online buyer behavior in general; keeping influencing factors are the backbone of studies on demographic characteristics.

IJRAR19J International Journal of Research and Analytical Reviews IJRAR www. Bellman et. Predictors of online Buying Journal Of U. System U. Consumer satisfaction with internet Research gate Publication Hong Kong 66 - Conceptu Cheung et.

al century: Impact of Enjoyment in Empirical Research 3 2 : TAM model 13 Charles E-consumer behavior European journal of UK - - Conceptu Dennis et. al MarketingVol: 21, al Study Issue: 10, pp 14 Dan J Kim et. A trust base consumer decision Decision Support System, U. al E-marketing on Information al Study processing 16 Charles The influence of social e-shopping Journal of consumer U. al behavior : a cross sector analysis on Info.

System pp 87 al Study 20 Matthew K. Lee et. al review of B2C online purchase management Review al study context vol, 25 Mhd. An phd thesis on consumer buying behaviour of factors affecting on International journal of Iran Customers of Survey IJRAR19J International Journal of Research and Analytical Reviews IJRAR www.

org E-ISSNP- ISSN Moshref online shopping behavior of Marketing Studies vol:4 online stores Javadi et. al consumer no. al industry in India marketing and al Study management review vol 1 issue:1 27 Ashraf Beny How do online advertisements European journal of Jordan Students Survey Mhd. al influence online phd thesis on consumer buying behaviour behavior Science 62, al study 29 Dr.

Gopal consumers publication vol 3 issue 6 phd thesis on consumer buying behaviour M. al consumer behavior? al satisfaction to re-purchase intention 8, pp in online stores 45 Dr. Meheta Review of literature on online Vs India 25 - Conceptu et. al offline consumer behavior al Study 46 Yi Jin Lim et. al determinants of actual purchase, vol 7 issue 1 pp transcending the influence of intention 49 Suleiman A.

E-integrated marketing American journal of Jordan Online Survey IJRAR19J International Journal of Research and Analytical Reviews IJRAR www. org E-ISSNP- ISSN Al Khattab et. Silpa et. Understanding behaviors that lead to U.

al website cues on purchase behaviour: Decision Makers 42 1 pp A study using S-O-R Framework 61 Areeba Toor The impact of social networking Asian journal of Business Pakistan Social media Survey et. Vijay Impact of gender on consumer IOSR Journal of Business India - - Conceptu Lakshami et. al an Empirical study of online vol 10 47 consumers in Mumbai region A review of online and offline consumer buying behavior has been summarized drawn from research papers and articles.

Following were different statistical techniques utilized by the researches. org E-ISSNP- ISSN Figure: Year Wise frequency Distribution of research papers Distribution of year wise publication 20 15 Axis Title 10 5 Series1 0 Authors Compilation Table No.

George, Usability, Interactivity, Trust, Aesthetics, Marketing Mix Efthymios Constantinides, Information Quality, Service Quality Christy M. Cheung et. al, Age, Gender, Social Class, Website Experience Enrique Binge et. al, Perceived Usefulness, Ease of Use, Perceived EnjoymentOnline Shopping Umair Cheema et. al, Intention Information Quality, Privacy, Security, Site Reputation, Familiarity, Consumer Dan J Kim et.

al, Trust, Perceived Risk, Perceived Benefit, Intention to Purchase Convenience, Variety, Frequency of purchase, Lifestyle, Emotional Status, Web Charles Dennis et. al, Atmosphere, Navigation, Age, Gender, Education, Income, Social Factors, Interactivity Online buying decision, comparison shopping tools, phd thesis on consumer buying behaviour, decision making style, Young A. Park et. al, shopping proneness, perceived usefulness, Gender, social networking, enjoyment, ease of use, social e-shopping, attitude, Charles Dennis et.

al, intention User interface Quality, information quality, perceived Security, perceived Mustafa I. Eid, privacy, customer satisfaction, customer trust Perceived Usefulness, Perceived Ease of Use, gender, age, education, income, Ruchi Nayyar et.

al, position in organization Comparison on the basis of Personal contact, information provision, time period Susan Rose et. al, of interaction, brand presentation Online discussion forum, phd thesis on consumer buying behaviour, Social influence, Electronic word-of-mouth, Belief, Matthew K. al, Attitude, behavioral intention IJRAR19J International Journal of Research and Analytical Reviews IJRAR www.

org E-ISSNP- ISSN Financial Risk, Product Risk, Convenience Risk, Non-delivery risk, technology Mhd.

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Oct 29,  · (). Online shopping: Factors that affect consumer purchasing behaviour. Cogent Business & Management: Vol. 5, No. 1, Feb 15,  · Free Marketing Project Topics and Materials PDF for Final Year Students. In our web archive, we have free marketing project topics and premium research papers in international marketing, b2b marketing, cement industry, social media and also, related research seminar works and journals for final year students in the marketing department. Below is a list of best marketing project topics and Compulsive buying disorder usually mainly affected young people as several reports put in that most interviewees reported to be in the range of years. The phenomenon of compulsive buying tends to affect women rather than men